Adika

After it was revealed that tickets for her concerts were sold on Saturday on Ticketmaster and a wave of criticism arose, MK Avi Maoz backs the singer who caused the closure of the "Adika" website over the weekend.

The beloved fashion brand has returned to operations in an online-only format, but consumers were hit with a double shock following an unusual spike in prices and a surprising decision to block the site entirely during the Sabbath.

The fashion chain has decided to halt its website's commercial activity during the Sabbath, honoring the values of brand ambassador and singer Odia Azulay, who observes the tradition.

The Israeli brand that previously suffered millions in losses is making a comeback with a new star partner. However, a single comment on social media has already sparked a storm among customers.

Odaya Azulai, who sparked a wave of rumors on TikTok, is set to take on a unique role with a well-known fashion brand, going far beyond a standard advertising campaign.