Yonatan Urich challenges Judge Noam Sohlberg

The Central Elections Committee, chaired by Judge Noam Sohlberg, began this week to implement the new rules regulating the use of artificial intelligence in election propaganda. The guidelines, which came into effect three months before the elections, require all parties to clearly label any content created or significantly altered using AI tools.

Shortly after the rules came into effect, Yonatan Urich, an advisor to Prime Minister Benjamin Netanyahu and a member of the Likud spokesperson team, published a series of posts created using artificial intelligence without the proper disclosure required by the new rules.

Among the publications were images of billboards featuring a picture of Netanyahu, which were allegedly placed in Tehran, Paphos, and areas described as Khan Yunis and the Dahiyeh in Beirut. According to the report, these are images created using artificial intelligence, with the assessment being that they were not intended to mislead the public but rather to serve as part of a political message.

Acting Director General of the Central Elections Committee, Dean Livne, clarified in a letter distributed to the parties that publishing election propaganda created using artificial intelligence without the required labeling could be considered a violation of the law. According to him, the Elections Committee is authorized to order the removal of publications that do not comply with the rules and even to impose legal costs in the event of petitions on the matter.

It was further stated by the Elections Committee that the purpose of the new guidelines is to maintain public trust in the election process and to adapt propaganda laws to developments in the field of artificial intelligence. According to "The Seventh Eye," Urich chose not to respond to the site's inquiry on the matter.