Beloved fashion brand storms Israel: opening 15 new branches
Starring Sapir Avisaror: The photoshoot for the campaign of the new brand Liminal by Femina took place, revealing plans to expand in Israel and open 15 new branches with an investment of millions.
On Monday, the first photoshoot took place for the new brand Liminal by Femina, which specializes in homewear and lifestyle. The day was led by Sapir Avisaror, who was chosen to be the brand's presenter.
Ori Gur and Dror Blumenstock, owners and co-CEOs of the Femina group, arrived at the photoshoot held at a villa in Hod HaSharon. The brand will be officially launched in September via a first flagship store at the Azrieli Ayalon Mall in Ramat Gan, alongside an e-commerce site.
Dror Blumenstock, owner and co-CEO of the Femina group, Sapir Avisaror, and Ori Gur, owner and co-CEO of the group (Photo: Shay Cohen Arbel).
But the truly big news came from the brand's expansion in Israel, as the group plans to open between 10 and 15 additional stores across the country within just three years. The scope of the investment in the move stands at about 3 million shekels, as part of a strategy that includes opening stores and launching online operations.
Sapir Avisaror at the photoshoot for the new campaign (Photo: Gia Sade).
The brand's first store is expected to open during the month of September at the Ayalon Mall. At the same time, the company will launch an e-commerce site that will allow purchases from all over the country.
