Study: eSIMs Become Leading Connectivity Solution for Israelis Abroad
A new study by the international research institute Kantar and Voye Global reveals that eSIM packages have overtaken traditional Israeli cellular providers (34%) to become the primary communication choice for Israelis traveling overseas.
38.4% of Israelis traveling abroad now opt for an eSIM package. A study conducted by the international research institute Kantar for the Israeli eSIM company Voye Global reveals that eSIM packages have, for the first time, surpassed traditional Israeli cellular providers (34%) to become the leading communication solution for Israelis traveling abroad.
The study was conducted among a representative sample of the Jewish population in Israel, including 510 individuals aged 18–74. Data shows that 71% of Israelis have traveled abroad within the last five years; of those, 38.4% purchased an eSIM package—a rate higher than those purchasing data packages from Israeli cellular providers (34.0%). Additionally, 24.9% purchased a local SIM card at their destination, while 20.8% relied solely on Wi-Fi networks.
The findings indicate that 71% of Israelis have traveled abroad at least once in the last five years. The highest travel rate was recorded among those aged 66–74 (79.7%), followed by those aged 30–49 (73.4%), 18–29 (66.7%), and 50–65 (66.4%).
The study highlights significant differences in consumption habits across age groups. Among those aged 18–29, 35% chose an eSIM compared to 23.9% who used a traditional provider. In the 30–49 age bracket, eSIM also leads with 32.9% versus 30.4%.
Conversely, among older demographics, the trend shifts. For those aged 50–65, 29.5% purchased an eSIM, while 34.4% chose a traditional cellular provider. The gap is most pronounced among those aged 66–74, where only 15.6% opted for an eSIM compared to 42.2% who preferred traditional packages. This suggests that as age increases, eSIM adoption decreases.
The study also shows that women make up 57.4% of eSIM purchasers, and individuals with higher education account for 67.1%. Segmentation by lifestyle reveals that secular Israelis comprise 50.3% of eSIM users, traditionalists 37.4%, and religious individuals 12.3%.
Voye Global stated:
"The market for international connectivity is at a turning point. While traditional cellular data packages were once the default choice, more Israelis are now choosing eSIMs for their convenience, pricing, and the ability to connect immediately upon landing. The fact that installation can be completed while still in Israel makes the technology much more accessible. We expect to see an even greater shift toward digital solutions as awareness continues to grow."
The study was conducted by Kantar for Voye Global in July 2026 via an online survey.
