Super Sapir Opens New Be'er Tuvia Branch in 4 Million Shekel Investment
Discount supermarket chain Super Sapir launched a new branch in Be'er Tuvia with an investment of 4 million shekels. The expansion aims to boost competition and provide affordable shopping options in southern Israel.
The Israeli food retail market continues to heat up as discount supermarket chain Super Sapir, part of the Sapir Group, launched a new branch today (Tuesday) in Be'er Tuvia with a total investment estimated at 4 million shekels. This move is part of the chain's recent expansion strategy aimed at strengthening its presence in developing regions and the southern part of the country in particular.
Spanning an area of approximately 350 square meters, the new branch is designed to meet the routine shopping needs of residents in Be'er Tuvia and the surrounding area. It features a diverse selection of consumer goods and daily food products, with an emphasis on a broad basket of goods at competitive discount prices.
The entry into Be'er Tuvia represents a strategic move for the Sapir Group. While the market in many central cities is saturated with relatively expensive urban chains, regional councils and peripheral communities often lack affordable alternatives near home. By opening relatively compact discount stores, the chain seeks to attract shoppers looking for geographical accessibility alongside affordable prices, eliminating the need for long drives to distant shopping centers.
This development is expected to increase competitive pressure on retail chains operating in the region at a time when Israeli consumers are carefully scrutinizing every item in their household grocery basket. Oren Sapir and Avinoam Sapir, owners of the Sapir Group, commented on the branch opening and the chain's expansion trend, stating that Be'er Tuvia is an area with significant growth potential and that expanding the branch footprint in the south is crucial for bringing smart, high-value shopping to new audiences.
Recalling recent market data from late October 2026, Super Sapir ranked first for the cheapest prices in Ashdod, while securing second place in Be'er Sheva. Earlier this month, the private supermarket chain City Market also entered the city of Netivot for the first time with a new flagship branch, investing approximately 5 million shekels across a 700-square-meter floor space.
