Rami Levy and Israir in a Touching Initiative on Board

The airline Israir, owned by businessman Rami Levy, is joining the Israeli mental health association "Enosh" to mark the international "R U OK?" day, which takes place this Thursday. The goal is to encourage the public to pause in their daily routine, truly take an interest in the well-being of those around them, and strengthen human connection through a simple message: ask, listen, and be there.

Israir employees are participating in the initiative on the company's flights, where flight crews are distributing dedicated postcards and making an announcement during flights at an altitude of 30,000 feet, inviting passengers to think of a dear person and reach out to them with the simple question: "How are you?"

At the same time, within the company's offices, the initiative is being highlighted through messages emphasizing the importance of care and collegial attention, alongside encouraging contact with loved ones.

Oshrat Morad, Manager of Organizational Development and Sustainability at Israir, stated:

"Sometimes one message, a phone call, or one simple question can make all the difference. We are proud to collaborate with the 'Enosh' association and use our flights to convey a message of mutual responsibility, listening, and human connection. We invite all our passengers and employees to take part, choose one person, and simply ask them how they are."

Dr. Hella Hadas, CEO of Enosh, said:

"I want to thank Israir for their social commitment in joining the 'R U OK?' day. This partnership allows us to convey the message to thousands of passengers and remind them that even in the constant rush, it is important to stop for a moment, see those around us, and truly ask how they are. A simple question and genuine listening can make a big difference."