From today: Election propaganda created by AI will require special marking
Starting today, parties and candidates are required to label election materials created or significantly altered by AI. These new regulations aim to ensure transparency throughout the election campaign.
The AI video that Prime Minister Benjamin Netanyahu distributed last week about Gadi Eisenkot, which sparked public and media outrage, is just one recent example of the extensive use of artificial intelligence expected in the current election campaign. As part of the preparations for this, starting today (Sunday), parties, candidates, and their campaign staff will be required to mark election propaganda created with AI with a special logo. This is determined by a new law initiated by the Central Elections Committee for the Knesset, chaired by the Deputy President of the Supreme Court, Justice Noam Sohlberg, which came into effect today.
These are regulations established by Sohlberg under his authority according to the Elections Law (Propaganda Methods), which set new rules for marking content created by AI. According to the law, any publication of election propaganda that includes visual or audio content created, in whole or in part, by digital means, including artificial intelligence, or edited by these means in a way that changes it significantly, will be required to include a clear and prominent disclosure notice.
The law also includes the wording and appearance of the logo that must appear with the large caption "AI", and next to it a note stating that "the content was created by digital means and was not documented in the original" or "the content was edited by digital means in a way that changed it significantly". In printed content or an image, the marking must be at least 5% of the height of the content. In a video, the marking must appear throughout its entire duration, and in audio content – both at the beginning and at the end.
Acting Director General of the Central Elections Committee, Adv. Din Livne, stated that these rules represent an innovative step in dealing with the challenges of artificial intelligence during the election period, intended to maintain public trust in the election process. The arrangement is set as a temporary order, valid until one year after the elections for the 26th Knesset, which will be held on October 27.
Additionally, the Central Elections Committee announced a collaboration with the Employment Service to recruit thousands of job seekers for positions on election day. Special emphasis will be placed on hiring people with disabilities, those evacuated due to the security situation, and those injured in recent combat operations.
