Osher Ad Cuts Johnnie Walker Price to Record 69.90 Shekels
Israeli supermarket chain Osher Ad has launched a major promotion, selling one-liter bottles of Johnnie Walker whisky for 69.90 NIS. The price is over 22% lower than the cheapest competitor rate.
The Osher Ad supermarket chain has launched an unusual promotion that is likely to attract whisky enthusiasts and those stocking up for upcoming holidays or family events. A one-liter bottle of Johnnie Walker whisky is currently being sold for just 69.90 NIS.
To understand the scale of this discount, a market comparison reveals that the lowest price for the same product at competing chains stands at 90 NIS. This represents a direct saving of 20.10 NIS per bottle for Osher Ad shoppers. In most other retail outlets, the price of this item exceeds 100 NIS.
In percentage terms, this is a price gap of more than 22% compared to the lowest alternative price found on the market. For a major branded alcohol product, which typically maintains rigid pricing, such a significant discount is highly unusual.
Competition among Israeli food retailers has long expanded beyond basic commodities, with some of the sharpest price wars now taking place in the beverage and alcohol departments. In this instance, Osher Ad's price of 69.90 NIS per liter stands out against competitors whose prices are at least 20 NIS higher.
