Netanyahu conducted in-depth polls and discovered two dramatic things: "They are alienating voters" | Mati Tuchfeld
Netanyahu is planning a facelift for the Likud ahead of the elections. Following polls indicating that the list and the alliance with the ultra-Orthodox are harming the party, 7 reserved spots will be kept for well-known media figures who will lead the campaign.
At Netanyahu's disposal are seven more reserved spots that he will present after the primaries to be held in the Likud. This follows his initial appointment, which set the direction for the facelift he intends to perform on the next Likud list for the Knesset.
It is important to emphasize that, unlike previous times when Netanyahu fought for reserved spots primarily for list corrections after the primaries or for political maneuvering within the right-wing bloc, this time the Prime Minister is taking the composition of the list very seriously. He even considered composing the list himself through a nominating committee, whose members he had appointed long ago.
Two central findings emerged from the in-depth polls and research groups Netanyahu conducts weekly: the embrace of the ultra-Orthodox and the composition of the list are alienating potential voters, including former Likud supporters. He has already begun to distance himself from the ultra-Orthodox, notably through the radical statement that those who do not study Torah should be arrested. The Prime Minister knows that this distancing will have limited success, as the opposition and most media outlets will continue to link him to the ultra-Orthodox, who remain his full partners in any future coalition.
The next focus for Netanyahu is the composition of the Likud list. While primaries will likely take place—and unlike the "monarchical" parties like Yesh Atid or Yisrael Beiteinu, his influence will not be absolute—he can and will make significant improvements.
Excluding two or three spots reserved for political unions on the right, he has a considerable number of slots to place reinforcement players from various fields. While other candidates have already run out of stars, Netanyahu is just getting started.
"Just as no one expected the first 'shark,' the Prime Minister will try to surprise with the next 'ornamental fish' he presents in the Likud aquarium."
The strategy this time involves well-known figures with established reputations and media experience. Together with a very small group of representatives permitted to speak to the media during the campaign, these new figures will serve as the faces of the renewing ruling party. The big question, of course, is whether he will succeed.



