"Less manual work": This is what 2027 will look like in the advertising industry
An AI-based marketing platform is gaining a foothold in the Israeli advertising industry. Bank Hapoalim launches a complex offering activities for children on smart consumption and financial education. Events and appointments.
1. Marketing
Artificial intelligence (AI) capabilities are gaining a foothold in the Israeli advertising industry. IC Digital, part of the Adler Chomski group, is implementing the agent-based marketing platform from Toffu AI.
This platform assists in analyzing campaigns, producing reports, researching competitors, and creating content, including through connections to Google and Meta advertising systems. The decision to implement was made following a six-month pilot project. According to Dubi Spector, CEO of IC Digital:
"During this period, we saw that our campaign managers spend 40% less time on technical tasks and invest more time in deep analysis and optimization."
Or Arbel, CEO and founder of Toffu AI, explains that this move is "further evidence of the change taking place in the advertising industry towards 2027: less manual work and more processes managed through automation and AI agents. Platforms like ours allow advertising agencies to make a leap in capabilities and scope of activity, and improve campaign performance."
Toffu's marketing lead, Amir Schneider, recalls that in a survey published earlier this year in Globes with the participation of about 400 marketing professionals, 46% of respondents estimated that AI would change the work model of all advertising agencies. "I estimate that by 2027 the advertising industry will become AI-Native," says Schneider. "Agencies that adopt the change will be able to significantly reduce overheads and increase the number of clients that each campaign manager is able to serve."
2. Banking
Bank Hapoalim launched the "Junior City" complex at the Tel Aviv Port this week. It offers free activities for children on topics of smart consumption and financial education and is open to customers of all banks. The launch took place in the presence of CEO Yadin Antebi, Deputy CEO and Head of the Retail Division Pazit Grafnikel, and VP of Marketing Igal Barkat. The activities are intended for children aged 5–13 by prior registration and will run until August 27.
3. New appointments
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Dr. Asaf Horowitz has been appointed VP of Artificial Intelligence at the Israel Innovation Authority.
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Brigadier General (Res.) Ran Shahor has been appointed head of the commercialization unit and chairman of the Intellectual Property Committee at Reichman University.
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Galit Bik has been appointed VP of Business Operations at Shemen Nadlan. Previously, she served as Chief of Staff and Chief Legal Counsel at Meshek Energy.
Number of the day
32 million dollars — The loss of the airline Israir in the first half of 2026.
