The Tel Aviv sushi institution Moon has opened a new and trendy branch, and it is probably one of the best in the country
With a flagship branch operating for 26 years in Tel Aviv, and a relatively new branch in Savyon, the Moon sushi empire is expanding and opening a fourth branch in Herzliya Pituach. After all these years, Moon maintains uncompromising quality, though there is one glitch that still needs to be solved.
It is hard to believe that 26 years have passed since the Moon sushi restaurant opened on Bograshov Street in Tel Aviv. It was in the year 2000, when sushi was just starting to become trendy in Israel, and Moon was the first sushi place to operate a conveyor belt with plates of small portions, just like abroad. A bit later, a delivery branch opened on the adjacent Pinsker Street, and over time, a few seating places were added there as well. In 2024, the Moon team went outside of Tel Aviv for the first time and expanded to Savyon, opening a beautiful and large restaurant there. Since then, they decided not to stop, and these very days, Moon Sushi has opened in Herzliya Pituach, with another branch planned for Hod HaSharon.
Aryeh Shenkar Street, which recently became a construction site, is the location chosen for the Herzliya branch. The works on the street slightly disrupt the passage to the restaurant, but at Moon they promise that the situation will change very soon, and when they are finished, they plan to add an outdoor seating area under the open sky. There is an entrance lobby with a hostess station, a long bar, and a sushi bar located next to the preparation station, though the structure makes it impossible to watch the sushi being made. There is also a gallery with additional seating, and from time to time a DJ plays there. The design is beautiful and current, even a bit dramatic thanks to the large lighting fixtures.
The sushi menu at the new Moon is the most intriguing and successful I have seen, thanks to its focus on sushi. It also features izakaya dishes, ramen, tori katsu (Japanese chicken schnitzel), skewers, and unique items like crab and shrimp croquettes with goat gouda (58 NIS), salmon taco in a nori shell (44 NIS), and gyoza. But sushi is the main event. The menu is divided into special sashimi (58–120 NIS), 80-gram sashimi portions (52–72 NIS), tartare and chirashi (78–98 NIS), 14 types of maki (30–55 NIS), temaki, and trendy large handrolls (46–54 NIS). There are also 9 types of nigiri (39–44 NIS), 'Noriko' sushi balls (35–42 NIS), and a variety of special rolls (49–76 NIS) not found in other Japanese restaurants.
Do not be confused into thinking that a huge menu indicates lower quality. The sushi here maintains the high standards of the Tel Aviv and Savyon branches and is among the best in the country in terms of freshness and execution. We paid 445 NIS for a meal for three, including 8 sushi dishes and miso soup — an excellent price-to-quality ratio. However, the service needs attention. Despite a large staff, we felt 'unseen' as most employees were busy with personal conversations. If they overcome this obstacle, Moon Herzliya will be an outstanding restaurant just like its sisters.
Address: 9 Aryeh Shenkar, Herzliya Pituach. Phone: 03-6291155. Open Monday–Saturday from 12:00. Not kosher.
