The prospectus revealed: The salary record-holder at the investment house and bonuses for controlling shareholders
Pasternak Shoham is preparing for an IPO and reveals the salaries of its senior executives. Kérastase opens its first pop-up in Israel with Sydney Sweeney, and Office Depot returns to Eilat. Google, Teva, JDC, and the Clear Sky organization will distribute an innovation award to non-profits in the field of mental health.
1. Not the CEO or the Chairman: The surprising salary record-holder at the investment house
Investment house Pasternak Shoham, which operates in the field of portfolio management and mutual funds, published a prospectus this week ahead of an initial public offering (IPO) of its shares on the Tel Aviv Stock Exchange at an estimated value of 300 million shekels (pre-money).
Alongside data on the doubling of revenues thanks to strong performance in the markets, the prospectus also reveals the salary table of the company's senior executives last year. It turns out that the salary record-holder is not the CEO or the Chairman, but rather the Chief Investment Officer, Ariel Moldovan, whose salary cost in 2025 stood at about 2.1 million shekels.
In contrast, the salaries of the pair of controlling shareholders in the investment house, Eran Pasternak (Chairman) and Shay Shoham (CEO), stood at about 857 thousand shekels each. The base salary cost of Moldovan is relatively low (30 thousand shekels per month), amounting last year to about 464 thousand shekels, but he is entitled to a bonus equal to 5% of the organic growth in revenues (net), alongside a sum equal to up to 1% of those same revenues. These surged in 2025, and accordingly boosted his compensation, which a year earlier stood at "only" 885 thousand shekels.
It also emerges from the prospectus that in the event that Moldovan's employment is terminated following a transfer of control in the investment house, he will be entitled to a "golden parachute" in the amount of 3.5% of revenues.
Pasternak and Shoham, who founded the investment house in 2010, will be entitled starting from the coming year to an annual bonus at a rate of 2.5% of the company's net profit for each of them - in the event that it exceeds 30 million shekels, and up to 3% provided that the profit exceeds 50 million shekels. Likewise, the two were granted restricted shares representing 2.5% of the company's capital on the eve of the IPO, which they will be able to exercise provided that the company's value increases by 50% from the IPO price.
Pasternak Shoham ended 2025 with revenues of about 56 million shekels, and the net profit stood at about 27 million shekels. According to the company's estimate, its revenues in the first half of 2026 will stand at 30-31 million shekels, while the net profit will stand at 15.5-16.5 million.
2. Marketing
French hair care brand Kérastase is opening for the first time in Israel a pop-up in collaboration with the Super-Pharm chain, which will operate at the Ofer Ramat Aviv Mall from August 23-31. The complex will include photo booths, games, and activities to mark the launch of a new product series. The presenter of the move is Hollywood actress Sydney Sweeney.
3. Retail
After five years, the Office Depot chain is returning to Eilat, and will open its 33rd branch there - near the Seven Stars complex. The branch will operate on a model combining direct purchase and quick collection of online orders. The move is part of the chain's expansion of activity beyond the world of office equipment to products from the worlds of cellular, computing, and electricity, alongside furniture and lifestyle products.
According to Haim Aharonov, CEO of Office Depot, "The consumer who arrives in Eilat today is much more planned - he compares prices in advance, knows which product he is looking for, and wants to utilize the time in the city. Therefore, we built a branch that connects between purchasing on the spot and the possibility to order in advance and collect quickly."
4. Technology for the soul
Almost three years of war have affected many Israelis, and to assist in their treatment, a technological innovation award will be distributed to non-profits and organizations dealing with mental health. Behind the award are Google, Clear Sky, Teva, and JDC-Israel, and the winning organizations (at least two) will receive a grant of 50 thousand shekels each.
Applications can be submitted on the website of the Clear Sky organization, which specializes in implementing technological solutions for mental rehabilitation, and the announcement of the award winners will take place on October 18 at Google's offices in Tel Aviv. According to Yael Averman, CEO of Clear Sky, "Israel has always known how to take its necessary and existential challenge and harness it for innovation. This is how it became a leader in the field of water technologies, cyber, and defense technologies, and now it is time to harness technological innovation for the benefit of healing the soul."
5. New appointments
Tsahi Sterks has been appointed CEO of Alber Credit, the credit and financing arm of the Alber group. In his last role, he served as the Chief Operating Officer of PEPPER, and before that, he held a number of senior positions at Bank Leumi. The appointment comes against the background of Alber's intention to strengthen the field of vehicle financing as a growth engine in the group.
Noam Hazut, 45, has been appointed VP of Business Development of the All In podcast house. As part of his role, he will lead commercial collaborations and connections between brands and content. In recent years, he served as the Marketing Manager of William Grant & Sons, and before that as a Senior Brand Manager in the alcohol division of the Central Bottling Company.
Number of the day: 26 million shekels — the amount that Bank Leumi is suing the social media giant Meta for, on the grounds that sponsored fraud advertisements appear on its platform (Facebook).
