The popular clothing giant is launching a new fashion item: "Coming soon to stores"

The Japanese brand Uniqlo is launching a collection of hijabs intended for Muslim women. The company has released promotional photos, though details regarding pricing, fabrics, and availability remain undisclosed. The announcement has sparked a polarized reaction online, ranging from support to calls for a boycott.

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The popular clothing giant is launching a new fashion item: "Coming soon to stores"
Photo: ICE / Uniqlo (צילום shutterstock)

The Japanese fashion giant Uniqlo is expected to launch its own collection of hijabs soon, signaling its engagement with the ongoing discourse surrounding modest dress codes in Arab countries. Unlike previous initiatives by the chain, this move represents a permanent and independent product category within the brand rather than a one-time collaboration.

The company uploaded promotional photos of the collection to social media, showcasing two distinct styles of the garment. Alongside the images, they included the date August 17, leading many to speculate that this marks the official launch date.

Uniqlo has not yet disclosed how many models will be included, nor has it provided details regarding the color palette or the fabrics used. Furthermore, pricing and the specific countries where the hijabs will be sold remain unannounced.


The move has sparked mixed reactions, ranging from Muslim women who welcomed the decision to others calling for a boycott. Comments on social media have been particularly heated:

"I will never buy from your stores again," "Terrible, how empires fall," "At this rate, Japan will be the next Europe. Welcome to the Islamic Republic of Japan."

Uniqlo is not the first to take such a step and is now joining a broader trend in the industry. In recent years, Nike launched a hijab collection designed for sports activities, and high-fashion houses like Dolce & Gabbana have designed modest collections tailored for Muslim women.

As a reminder, the Japanese fashion giant has become one of the most popular retail chains worldwide in recent years, characterized by rapid expansion and the opening of branches across the globe.

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