Ahead of SpaceX reports: The bizarre questions occupying investors
Elon Musk's space company is preparing for its first earnings call as a public company, but instead of focusing on revenue and the plummeting stock, shareholders have peculiar demands regarding rockets and the official mascot.

Elon Musk's SpaceX is preparing for its first earnings call as a public company, but the questions occupying investors were not necessarily those one would expect from a capital market giant. Instead of focusing on revenue, profitability, or the operations of Starlink satellites, shareholders turned their attention to issues related to the company's space vision and the brand surrounding it.
According to a report by the Reuters news agency, SpaceX opened an online forum for shareholders where they can raise questions and vote on issues important to them ahead of the company's management earnings call. The move came after the company completed its IPO in the summer of 2026 and allocated about 30% of its shares to private investors.
Among the questions that gained popularity were requests for additional documentation on the Starship lunar lander, questions about refueling spacecraft in orbit, and the possibility of catching returning boosters in mid-air. Alongside these, some investors focused on more creative aspects, such as the possibility of painting the rocket pink or selling sponsorships on parts of the spacecraft.
Another topic that drew attention was "Asteroid," a Shiba Inu doll that serves as the company's official mascot and is sold to fans. Some investors asked whether it would be possible to expand the use of the character in educational activities and initiatives for children.
In contrast, traditional financial questions were pushed to the bottom of the ranking. Even the question of when the company's artificial intelligence (AI) operations will begin to generate significant revenue was ranked relatively low.
This event illustrates how SpaceX has become, for part of the public, more than just a regular public company. Similar to other technology companies associated with Musk, many small investors see it as a symbol of a futuristic vision rather than just a financial investment. Even after a significant decline in the stock price since its peak, the discourse among many of them remains focused on the company's long-term vision rather than short-term performance.





