The supermarket chain plans a revolution in Israel: dozens of new branches on the way
Super Sapir, Netto Hisachon, Pharm Plus, convenience stores, and even Dubai perfumes – the Sapir Group, led by Oren and Avinoam Sapir, reveals a large-scale expansion plan with dozens of new branches across the country. At the same time, it aims for a sales turnover of 3.5 billion shekels and an IPO by 2028.
The Sapir Group continues to expand its operations in Israel. In an interview with the 'Mamon' supplement of Yedioth Ahronoth, Oren Sapir, one of the owners of the Sapir Group, revealed the company's expansion plans, which include opening dozens of new branches in various fields — from supermarkets to pharmacies, convenience stores, and perfumery.
Today, the group, led by brothers Oren and Avinoam Sapir, operates more than 50 'Super Sapir' branches and 18 'Netto Hisachon' branches. According to Oren Sapir, 10 additional branches of both chains are expected to open in the coming months, with an investment of approximately 150 million shekels, as part of the goal to open a branch in almost every city in Israel.
Oren Sapir, one of the owners of the Sapir Group (Photo: PR)
At the same time, the group is significantly expanding its pharmacy operations. After opening the first 'Pharm Plus' branch, 10 more are planned by the end of the year, with locations expected in Ma'ale Adumim, Petah Tikva, Ramat Gan, Hadera, and Rishon LeZion. The long-term goal is to reach 50 branches.
The convenience store sector is also central to growth plans. The group has signed a strategic cooperation agreement with the Kameri Group, which operates the 'Seven Express' chain (140 branches). In addition, the group acquired 50% of the 'Market Ba'ir' chain, which operates the 'Milk' brand (11 branches).
'Pharm Plus' chain of the Sapir Group (Photo: Daniel Napusi)
Another front is the field of perfumery. The Sapir brothers acquired 50% of the 'Blendo' chain, which specializes in the import of 'Dubai perfumes' and currently operates four stores and a website. The first store of the brand inside 'Netto Hisachon' branches is expected to open in Netanya, and later, parallel imports of branded perfumes are also planned. Regarding this move, Sapir said:
"We will revolutionize the perfume market. Everyone deserves to smell like a million dollars, without paying a fortune."
The group has also expanded its operations in the field of convenience stores and minimarkets in nursing homes, growing from 12 branches in 2023 to 33 today.
Regarding business goals, Sapir declares that the group aims to reach a sales turnover of 3.5 billion shekels in the coming year and become a public company. According to him, "By 2028, we will be a public company and one of the three largest retail groups in the country."
