Restaurant chain BBB expands in Israel with 1.2 million shekel investment

The BBB Group continues to expand its business operations with the opening of two new branches: a Moses Shop and an adjacent Rapidos, located in the Rothstein commercial center in Be'er Ya'akov.

The two new branches cover an area of approximately 106 square meters and represent an investment estimated at approximately 1.2 million shekels. Both brands will operate in a shared space in a central location within the developing commercial hub, which serves residents of Be'er Ya'akov and the surrounding area.

This move aligns with the development momentum Be'er Ya'akov has experienced in recent years, including a significant increase in population, the expansion of new residential neighborhoods, and the growth of local commerce. The BBB Group has identified significant consumer potential in the area and aims to provide residents with fast, high-quality dining solutions.

Opening two brands in a single space reflects the group's strategy of offering diverse culinary solutions under one roof, adapted to current market trends that prioritize convenience, speed, and quality.

Ahuva Turgeman, CEO of the BBB Group, stated:

"The choice of the Rothstein center stems from its strategic location, the continuous growth in visitor traffic, and its transformation into a significant commercial hub in the Shephelah region. The opening of the new branches is expected to strengthen the dining mix in the center and offer a solution for a wide range of target audiences: families, young people, workers, and residents of the area."

Turgeman added: "The dining market has undergone significant changes in recent years, as consumers seek a combination of culinary quality, availability, and convenience. Our strategy is to develop flexible and demand-focused formats that allow us to expand into new growth hubs. Be'er Ya'akov is an excellent example of a city in accelerated growth, and we see it as a significant part of the group's future expansion map."