Channel 14 offers unprecedented benefits to 'The Patriots' advertisers
As part of a new strategy to attract advertisers to Yinon Magal's flagship program 'The Patriots', Channel 14 has introduced a time-limited promotion: businesses that commit to three months of advertising will receive a fourth month free of charge.
About a year after the advertising rates for the flagship program 'The Patriots' were first revealed, Channel 14 is taking a new step to attract additional advertisers. The channel has introduced a new benefit as part of the 'Patriotic Minute', where a business that commits to three months of advertising receives a fourth month at no cost.
In an advertisement distributed to business owners, this new benefit is defined as a limited-time promotion. The channel seeks to provide an additional incentive for businesses that have been debating whether to join the advertising track associated with Yinon Magal's leading program.
'The Patriotic Minute' is an advertising project integrated into 'The Patriots' and is considered one of the advertising tracks most closely identified with Channel 14. Previously, it was reported that the channel's advertising packages include not only commercials during 'The Patriots' broadcasts but also exposure in other programs and on the channel's website.
According to the publication, the 'Patriot' package includes a six-second commercial, three commercials every morning throughout the month (66 commercials in total), 13 commercials in 'The Patriots', a segment in the morning program, two articles on the Channel 14 website, and the production and editing of two advertising videos during the year. The cost is 20,000 shekels per month (excluding VAT), subject to a one-year commitment with an option to exit after three months.
The 'True Patriot' package, intended for advertisers seeking wider exposure, includes ten-second commercials, the same broadcast package, three segments in the morning program throughout the year, six articles on the website, participation in a panel at the channel's conference, and three advertising videos. The price is 37,500 shekels per month (excluding VAT), also with a one-year commitment and an exit option after three months.
Alongside these, the channel offers a basic track called 'Beginning Patriot', which includes a six-second commercial, 30 morning commercials of the advertiser's choice, six commercials in 'The Patriots', and a production cost of 2,500 shekels. The price is 12,500 shekels (excluding VAT).
The innovation in the current promotion is the incentive of a fourth month of advertising without payment for any business that joins the three-month track. 'The Patriots', hosted by Yinon Magal, continues to be one of the most prominent programs identified with Channel 14, serving as a focal point for advertisers aiming to reach the channel's regular audience.
