Kylian Mbappé on the way to a new destination: The giant deal is revealed
The Real Madrid and France national team star is ending a partnership that lasted since his childhood with the American sports giant. If you thought he was on his way to Adidas or Puma – think again: the new deal will grant him his own brand and an ownership stake in the mysterious company | All the details
Kylian Mbappé has long been among the best football players in the world, starring as a striker for Real Madrid and the French national team.
He was born in Paris and grew up in the suburb of Bondy, where he took his first steps in football. Since then, he has become one of the greatest players in the world, and as befits his high status, countless campaigns and collaborations flow to his representation agency. Now we are informed of the end of an era — and a giant deal being forged with a mysterious brand.
End of an era that began at age 8
According to a report by French journalist Thibaud Vézirian, published in "Mundo Deportivo", the new Real Madrid star stopped wearing the American brand's shoes as early as July 31. This is a real earthquake in the sponsorship market, as Mbappé's relationship with Nike began when he was just an eight-year-old child.
This move brings to an end one of the longest and most profitable commercial relationships in his career. The American brand accompanied Mbappé and was closely linked to his image throughout all stages of his life — from his dizzying breakthrough at Monaco, through his years at Paris Saint-Germain and the French national team, and now also in his high-profile move to Real Madrid.
Neither Adidas nor Puma: Mbappé's game-changing move
So where is he headed? It turns out the Frenchman is close to signing an extremely profitable agreement with a surprising and unexpected company. According to reports, the striker's next sponsor will not be one of the established football giants that dominate the market, such as Adidas, Puma, or Under Armour.
That mysterious company plans to make an aggressive and impressive entry into the global football market by launching top-tier shoes, and there are rumors that another football star will be involved in the move.
But the most interesting part of the deal, the one that reshuffles the deck, is its economic structure: it goes far beyond a standard sponsorship agreement. Mbappé will enjoy his own brand and will hold an ownership stake in the new company. This partnership will grant him unprecedented commercial control and huge long-term profits, while the mysterious company will gain one of the most expensive and recognizable faces in world sports.
