Up to $100,000 a month: How Donald Trump plans to profit from his posts
Donald Trump's media company stock recorded a 5.5% increase on Thursday to $10.39, completing a 48% jump since its June low. The rise follows the announcement of a new data service for Wall Street financial firms, expected to diversify the company's limited revenue.
Shares of Donald Trump's media company recorded a 5.5% increase on Thursday to a price of $10.39, completing a jump of about 48% since reaching an all-time low below $7 in June. The current rise follows the announcement of the launch of a new data service, intended for financial and trading companies on Wall Street, which is expected to bring the company significant sums and diversify its limited revenue sources.
The service that will cost $100,000 per month
The new service, which will be called "Truth API" and will launch on August 1, will provide trading companies with real-time access to posts from leading accounts on the "Truth Social" social network. Early access to the posts of Donald Trump himself is of great value to traders, as his publications on issues of war with Iran or tariffs tend to move financial markets. The company is offering the new service at a price of up to $100,000 per month.
The jump in the stock in recent weeks has contributed directly to a significant increase in Donald Trump's personal wealth. The estimated value of the president is now about $6.5 billion – an increase of about $600 million since the stock traded at a low last month. Despite the recent rally, the stock is still down about 21.9% since the beginning of the current year, when it traded around a price of $13.77.
Heavy losses and meager revenues
The attempt to generate a new source of income comes against the backdrop of particularly weak financial reports. Until now, Donald Trump's media company relied almost entirely on advertising revenue, which generated annual revenue of only $3.7 million for it last year. At the same time, the company recorded a loss of $712 million in 2025, while unrealized losses and investments in digital assets wiped out about $368 million from its coffers.
Now, the market is waiting to see if the new service will succeed in attracting enough customers from among the large financial entities. The success of the service may change the revenue picture of the company, which began its journey on the NASDAQ stock exchange in 2024 at a price of $70.90 per share, and has since been characterized by abnormal volatility influenced directly by the election campaign in the USA.
