ITO Sando Burger Brings Japanese Wagyu Sandos to Jaffa's Greek Market

ITO Sando Burger opens in Jaffa's Greek Market, introducing a unique fusion of Japanese sando and wagyu burgers to Tel Aviv's thriving culinary landscape.

ITO Sando Burger Brings Japanese Wagyu Sandos to Jaffa's Greek Market
Photo: Unsplash / aes

Tel Aviv's culinary scene embraces Japanese street food with the opening of ITO Sando Burger in Jaffa's Greek Market. The intimate eatery introduces a fusion of the traditional Japanese sando and a classic burger, featuring premium wagyu beef.

The Wagyu Sando Experience

The signature dish costs 78 NIS and combines a tender 200-gram wagyu patty with katsu aioli and cheddar cheese, served in the iconic soft Japanese milk bread. A complete meal including fries and a drink is priced at 102 NIS. While modest in size, the sando delivers a rich and satisfying flavor profile.

Expanding the Menu

Beyond the headline sando, the compact menu offers a smash burger priced at 58 NIS with double patties, wasabi coleslaw, and cheddar. Diners can also sample the karaage sando featuring crispy chicken thigh for 62 NIS. House-made sauces such as miso ketchup and togarashi aioli are available for an extra 4 NIS.

Founded by the team behind Beit Kandinof alongside Itay Anon, ITO is located at 7 HaGymnasia HaIvrit Street in Jaffa. The restaurant currently operates during a soft opening phase from 13:00 to 21:00 and is not kosher.

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