3 Million Shekel Investment: H&O Opens New Concept Store in Modiin

The H&O chain continues to expand its operations with the launch of a new concept store this week at the Ishpro Center complex in Modiin, representing an investment of 3 million shekels. This initiative is part of the chain's new store concept under the Brands Collection banner.

The new branch covers over 1,000 square meters and offers a diverse range of departments for the entire family, including apparel for women, men, and children, footwear, sportswear, lingerie, home textiles, and cosmetics. The store also features a dedicated department for soldiers and recruits.

As part of the new concept, the chain offers a variety of international and local brands, including Adidas, Nike, Columbia, Under Armour, Wrangler, Nautica, Lee, Levi's, Skechers, Hoka, On Cloud, Lee Cooper, Delta, Femina, and Triumph, alongside house brands such as Expo, Tag Woman, and Solo. Additionally, the fashion brand Glory Milano is featured exclusively at the Modiin branch.

Yossi Malka, CEO of the H&O Group, stated:

"The Ishpro Center complex in Modiin serves as a central shopping hub for the city's residents and surrounding communities. The opening of this branch, which has undergone a comprehensive conceptual transformation, is a significant pillar in our strategy to upgrade stores nationwide. We offer consumers a combination of leading international brands and house brands within a modern, inviting space that provides a high-quality, innovative, and accessible shopping experience at fair prices."

The store was designed by interior designers Noam Helmer and Sigal Zohar in accordance with the chain's new design language. The layout includes dedicated brand zones, wide aisles, and digital media systems designed to facilitate navigation and enhance the shopping experience.

The H&O Group currently operates three retail chains: H&O (approximately 30 branches), Carter's-OshKosh (72 branches), and Reserved (7 branches).