2.5 Million Shekel Investment: Honda Launches Major Branding Campaign in Israel

Honda is the world's largest and best-selling manufacturer of motorcycles and scooters, globally recognized for its reliability and innovation. In Israel, the official importer is the Meir company, which offers a diverse selection of models catering to all riding styles.

Having captured the number one position in Israeli motorcycle sales, Honda Motorcycles is launching two new models alongside a massive branding campaign with an investment of approximately 2.5 million shekels. The world's leading motorcycle brand, which has achieved an unprecedented milestone of over 500 million units produced and sold worldwide, is now rolling out its largest branding initiative in Israel to date.

The campaign is designed to support the launch of two new models: the electric WN7 and the CB1000GT. The initiative, featuring the slogan "The noise that gives you silence," will be featured across television, digital media, social networks, content websites, and retail locations nationwide.

In Israel, this campaign marks the beginning of a new chapter for the brand. Its primary goal is to further solidify Honda's market position, expand the model range, enhance the customer experience, and continue driving innovation, including a significant push into the electric motorcycle market.

"500 million motorcycles sold worldwide is much more than just a number; it is a testament to the trust that riders have placed in Honda for decades," said Yifat Stall, VP of Marketing at the Meir Group. "The new campaign is intended to reinforce the brand's core values and ensure that just as Honda is the choice of millions of riders globally, it will also become the first choice for riders in Israel."