Investment of 100 million shekels: Major renewal at Canyon HaZahav mall

The Canyon HaZahav shopping and entertainment complex in Rishon LeZion is currently undergoing one of the most significant renewal processes in its history. At the center of this business vision is the new Platinum floor, designed to redefine the shopping and leisure experience for visitors.

As part of a long-standing partnership, the Fox Group is significantly expanding its presence in the mall, launching three prominent brands on the new floor: the Danish design and lifestyle chain Flying Tiger Copenhagen, the baby and children's products brand MINENE, and the Israeli fashion brand Itay Brands.

This expansion by the Fox Group is accompanied by a deep upgrade of the group's presence throughout the mall. The move includes the renovation of thousands of square meters of retail space and the establishment of modern flagship stores for leading brands such as FOX, Mango, American Eagle & Aerie, and Shilav. In addition, the group is launching a new FOX HOME store, offering advanced retail concepts.

The new Platinum floor spans a vast area of 12,000 square meters, with a financial investment estimated at approximately 100 million shekels. The floor is designed to host about 30 stores, including international anchor stores and a designed complex featuring 12 kiosks covering an area of about 1,800 square meters.

The new Fox Group brands join a series of chains already operating on the floor, including Victoria’s Secret, adidas, Toys R Us, Shoofra, Parfois, Factory Candles, and SOHO.

Harel Wiesel, CEO and owner of the Fox Group, emphasized the importance of the strategic cooperation:

"Expanding our operations at Canyon HaZahav is a natural continuation of our long-standing partnership. The opening of the three new brands, alongside the upgrading of the group's existing brands, expresses our shared commitment to continue innovating and strengthening the value proposition for visitors to the mall."

The mall's management also expressed great satisfaction with the partnership. Tal Gindi, one of the owners of Canyon HaZahav, noted:

"The addition of Flying Tiger Copenhagen, MINENE, and Itay Brands is another layer in the new floor. The Platinum floor is not just an addition of retail space, but a move intended to change and expand the shopping experience at Canyon HaZahav. The Fox Group's choice to upgrade its operations throughout the mall is a significant expression of confidence in the overall renewal process, which will strengthen its status as a leading national shopping destination."