They want us to arrive: 4 surprising countries waiting for as many tourists as possible

In recent years, residents in many European cities have been protesting against the increase in tourist numbers, prompting local authorities to implement measures to curb tourism—from imposing fees to restricting vacation rentals and new hotel developments. Cities like Barcelona, Venice, Amsterdam, and Mallorca, which suffer from overcrowding, are no longer actively seeking more visitors. However, an opposite trend is emerging elsewhere. Several countries are investing hundreds of millions of dollars in tourism infrastructure, walking and cycling paths, national parks, and international campaigns to attract more visitors. We explored four destinations that are investing heavily to welcome you.

Canada: Beyond Toronto

Canada is determined to help travelers discover its lesser-known side, moving beyond the standard routes of Toronto and Niagara Falls. The country is shifting focus toward small towns, national parks, wildlife, and indigenous culture. This is the goal of the national campaign, Canada 365, which encourages tourism throughout all seasons. Eastern Canada is a prime example of this shift, explains Nitzan Diskin, a tour guide at Eco Tiulei Sadeh. From the nature reserves of the Gaspe Peninsula in Quebec to marine bays and whale-watching areas, a completely different Canada emerges. In autumn, the drive between sites becomes an experience in itself, as forests turn stunning shades of red, orange, and yellow.

Tajikistan: The Surprise of Central Asia

While many travelers might struggle to locate Tajikistan on a map, this mountainous Central Asian nation is working to become a top destination for nature and adventure lovers. The government is investing heavily in accessibility and infrastructure for trekking, traditional village stays, and cultural immersion. The uniqueness of Tajikistan is that it remains largely untouched by mass tourism, says Shay Tachanai, a tour guide at Eco Tiulei Sadeh. Trekkers can traverse turquoise lakes and snow-capped peaks in the Fann Mountains, reaching altitudes over 4,700 meters. Meeting local shepherds who have lived there for generations offers a rare glimpse into a life dictated by nature.

Slovakia: A Calm European Alternative

Unlike Canada or Tajikistan, Slovakia does not need to convince tourists to leave Europe; its challenge is to stand out among popular neighbors like Austria, the Czech Republic, and Poland. Slovakia has chosen to offer a calm, green alternative rather than competing with busy capital cities. As part of a strategic plan running until 2035, the country is investing millions in rural development and a network of cycling and walking paths. The infrastructure built in recent years has turned Slovakia into a cycling paradise, says Yishai Mold, manager of the active department at Issta Sport. It is a wonderful way to discover historical towns at a slower, more peaceful pace.

Andorra: More Than Just Skiing

Forget what you thought about Andorra: the small principality between Spain and France, long known primarily for ski tourism, is reinventing itself as a diverse four-season destination. Many are unaware that Andorra is excellent in the summer and spring, notes Yishai Mold. It is a fantastic destination for families, offering a variety of activities including mountain hiking, cable cars, rafting, and children's parks. For cyclists, there are dedicated paths set against the backdrop of the Pyrenees. In the evening, visitors can enjoy dinners that combine the best of French and Spanish cuisine, and thanks to tax-free status, it is also an excellent shopping destination.