Ilanit Levi celebrates: New campaign worth 1.5 million shekels
Following the success of their first collaboration, the fashion chain Golbary is launching a massive campaign starring Ilanit Levi to unveil a new evening collection by designer Dror Kontento.
Following the great success of their initial partnership, the Golbary fashion house and designer Dror Kontento are joining forces once again. The chain is launching a new campaign for its latest evening collection, with an investment estimated at 1.5 million shekels.
The campaign, starring brand ambassador Ilanit Levi, will be rolled out nationwide, spanning digital media, social networks, outdoor advertising, and retail locations across the country. This move is designed to build on the success of their first collaboration, strengthen Golbary's standing in the evening fashion sector, and ensure widespread exposure for the new collection.
Golbary & Dror Kontento campaign (Photo: Shay Franco)
The campaign was filmed entirely in a black-and-white concept, reflecting the collection's essence: elegant, dramatic, and timeless. Through a clean, minimalist, and powerful visual language, the collection showcases a fusion of Dror Kontento’s signature design style and Golbary’s fashion DNA.
As part of this initiative, Golbary is introducing a collection inspired by the world of couture. The goal is to make high fashion accessible, offering pieces perfect for evening events, celebrations, and festive occasions.
Golbary & Dror Kontento campaign (Photo: Shay Franco)
Orly Franco, VP of Marketing at Golbary, stated:
"The success of our first collaboration led us to expand our efforts. Our investment reflects our trust in Dror Kontento and our desire to continue leading the evening fashion field in Israel with a collection that combines luxury design, uncompromising quality, and accessible prices for a wide audience."
She further added: "In the campaign video, it was important for us to emphasize that Dror Kontento is the hero, accompanied by the star Ilanit Levi. Together, they serve as a seal of quality under the central message 'CHOOSE YOUR MUSE.' The connection between Ilanit and Dror is a comprehensive move; Ilanit represents femininity and elegance, while Dror represents high fashion and drama. Together, they create the feeling of an accessible brand with high value."
Designer Dror Kontento added: "The new collection is a direct continuation of my design language—a blend of elegance, drama, and femininity. I am happy to continue this collaboration with Golbary and make my world of design accessible to many women without compromising on quality, finishing, or the small details that make all the difference."
