H&O Opens New Concept Store in Haifa with 5 Million NIS Investment
Fashion chain H&O opened a new concept store in Haifa spanning 1,400 square meters with an investment of 5 million shekels. The branch features leading international and local brands as part of the group's nationwide expansion strategy.
The fashion and lifestyle chain H&O continues to expand its operations in Israel by opening a new concept store at the Chotzot HaMifratz shopping and entertainment complex in Haifa. The new store was established with an investment of approximately 5 million shekels and spans roughly 1,400 square meters.
The new branch joins existing H&O stores in the BIG complexes in Kiryat Ata and Check Post as part of the network's broader expansion in Haifa and the north. The store was designed in a retail format combining a bright interior, wide aisles, digital media systems, and dedicated brand zones. Interior designers Noam Helmer and Sigal Zohar planned and styled the branch according to the chain's new design language, which emphasizes open spaces, focused lighting, and visual merchandising.
Under the "BRAND COLLECTION" strategy, the store aggregates international and local brands from the fields of fashion, leisurewear, sports, innerwear, and home textiles. Among the brands offered at the branch are Nike, Adidas, Columbia, Under Armour, Levi's, Hoka, Delta, Skechers, Triumph, Lee Cooper, Nautica, On Cloud, and Wrangler. Alongside them, the chain's private label brands will also be featured, including Solo, Tag Woman, and Expo.
Yossi Malka, CEO of the H&O Group, stated that the opening of the branch is part of the group's expansion and renewal strategy. According to him, the company aims to offer consumers a shopping experience that combines international fashion and sports brands with its proprietary labels. Haim Choresh, CEO of the Chotzot HaMifratz complex, welcomed the chain's arrival and noted that the new store strengthens the brand mix and the complex's status as a leading shopping and leisure destination in the north.
The H&O Group operates three major retail chains in Israel. The H&O network counts 30 branches nationwide, the Carter’s-OshKosh chain operates 72 stores, and the international brand Reserved runs 7 branches in Israel. The opening of the concept store in Chotzot HaMifratz adds to the group's retail footprint and expansion efforts in the local market.
H&O is not the only chain expanding its presence at Chotzot HaMifratz. AutoDepot recently launched a new concept store at the complex with an investment of 5 million shekels, spanning approximately 1,100 square meters and recognized as its largest in Israel. The store integrates tire sales, automotive accessories, care and maintenance products, multimedia systems, and travel gear, alongside garage service bays for maintenance, repairs, and installations. The design draws inspiration from the racing world, and alongside the launch, the chain announced the AUTODEPOT RACING TEAM BY PIT STOP drift racing team in collaboration with Pit Stop. The opening of both stores at the complex reflects the ongoing growth of retail and automotive service offerings in the area.
