Harel Wizel and TERMINAL X Launch Commemorative Collection for Amir Fisher
Fashion chain TERMINAL X has released a unique commemorative collection dedicated to the memory of Staff Sergeant Amir Fisher (of blessed memory), featuring designs inspired by his personal style and tattoos.
The fashion chain TERMINAL X, owned by businessman Harel Wizel, has launched a moving commemorative collection dedicated to the memory of Staff Sergeant Amir Fisher (of blessed memory), a fighter in the Duvdevan unit who fell in battle in Kfar Aza on October 7. The collection was born out of a collaboration between Amir's family and the chain, offering the public a unique connection between urban fashion, tattoo art, and an Israeli story of heroism.
Amir Fisher immigrated to Israel alone from Ghana, driven by deep Zionism to enlist in the IDF. He began his combat service in the Shaldag unit and later moved to the Duvdevan unit. On the morning of October 7, Amir arrived with his team at Kibbutz Kfar Aza, where they fought bravely to save residents until they fell into a terrorist ambush. Amir was killed at the age of 23.
Alongside his courage on the battlefield, Amir was known for his passion for fashion and tattoos. His tattoos were a visual narrative of his life, reflecting his deep connection to his family and his personal journey.
The collection, which launched on Wednesday, focuses on everyday items that defined Amir's personal style:
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Compass prints: Inspired by the compass tattoo he wore, symbolizing navigation, his path, and personal conscience.
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The family puzzle: Designs based on his puzzle tattoo, where each piece represents a family member—a symbol of the deep connection that accompanied him.
This initiative by TERMINAL X provides an accessible way to preserve Amir's memory. By turning his personal symbols into clothing, his family and the chain invite the public to take part in his story, wear the memory, and echo the legacy of a warrior, a new immigrant, and a fashion lover.
