Harel Wiesel brings Lululemon to Terminal X: A look at price gaps

Refreshing news for fashion and activewear enthusiasts in Israel: the fashion and lifestyle site TERMINAL X announced on Tuesday its latest addition — the arrival of the Canadian sports brand Lululemon. Starting today, Israeli customers can order the brand's items directly through the site via parallel import, benefiting from immediate availability and the platform's fast shipping service.

To accompany the launch, model Shahar Hayon was chosen to lead the official campaign on the site. Her involvement brings a local, dynamic, and photogenic character to the brand, resonating with a younger demographic.

Lululemon's entry marks another milestone for TERMINAL X, the leading e-commerce site under the control of the Fox Group and businessman Harel Wiesel, which currently hosts over 300 prominent Israeli and international brands. The platform, known for its rapid identification of global consumer trends, identified a growing demand among Israeli consumers for Lululemon.

A look at the collection currently on the site shows a variety of flagship items and notable price gaps compared to international pricing. Based on an exchange rate of 3.01 NIS per dollar, the following price differences were recorded:

• EBB TO STREET CROPPED racerback tank top: 299 NIS on the site compared to 68 dollars (approx. 205 NIS) abroad (approx. 46% more expensive).

• DEFINE NULU jacket: 549 NIS on the site compared to 138 dollars (approx. 415 NIS) abroad (approx. 32% more expensive).

• ALIGN series training dress: 619 NIS on the site compared to 100 dollars (approx. 301 NIS) abroad (a gap of approx. 106%).

• ALIGN HIGH RISE CROP leggings: 389 NIS on the site compared to 99 dollars (approx. 298 NIS) abroad (approx. 31% more expensive).

• EVERYWHERE BELT BAG: 169 NIS on the site compared to 38 dollars (approx. 114 NIS) abroad (approx. 48% more expensive).