Guy Lerer launched a new branch for 'Super HaTzinor': 'Thousands arrived'
Guy Lerer, who established the supermarket as part of the protest against the cost of living in Israel, summarized the opening event last night of the new branch in Harish. Attaching a picture of himself looking exhausted but satisfied, he wrote moving words.
Guy Lerer, host of the television program 'HaTzinor' on Channel 13, is one of the founders of the 'Super HaTzinor' supermarket, which was established as part of the protest against the cost of living in Israel. The goal of this social project is to offer the general public basic food products and toiletries at prices significantly lower than those of leading retail chains.
In a post published this week on X, he invited the public to brainstorm on how to promote the 'Super HaTzinor' consumer project and expand its operations. According to him, the project reached a significant milestone following the opening of three branches.
Last night, a new branch of the chain opened in the city of Harish in an event that was a resounding success. In a post uploaded this morning (Thursday) to his Instagram page, Lerer summarized the activity and the efforts to lower prices: 'It would have been possible to upload pictures of the thousands who arrived yesterday for the opening of Super HaTzinor in Harish, the performances, the stalls, the excitement,' he began.
(Source: Instagram, guylerer@)
In the post, he shared a picture of himself sitting on one of the crates, his face looking exhausted but satisfied. 'But this picture from the end of the event, on the outskirts of the warehouse, tells it all so much better. A huge thank you to everyone for an unforgettable evening,' he thanked the partners.
