Israeli Startup enso Secures $15 Million Series A to Expand AI Marketing
Israeli startup enso raises $15 million in a Series A round led by MoreTech Ventures, bringing its total funding to $23 million to expand AI growth tools.
Israeli tech startup enso has secured $15 million in a Series A funding round to expand its artificial intelligence-driven growth channels for businesses, bringing its total funding to $23 million.
The funding round was led by MoreTech Ventures, with participation from existing investor NFX, Phenomen VC, and Gil Hirsch. Enso's client roster includes notable companies such as Papaya Global, MyHeritage, Papaya Gaming, Natural Intelligence, Winn AI, and Israel Canada.
AI-Driven Visibility and Marketing
Enso focuses on how customers discover companies and products, analyzing not only traditional search engines and social media but also generative AI platforms like ChatGPT, Claude, Perplexity, and Google's AI-based search results. Its autonomous agents evaluate how these platforms rank content, which companies they recommend, and what sources they cite to optimize client visibility and sales opportunities.
"A marketing team can spend months on a campaign, only to find out by the time it launches that the rules have already changed," said Miki Chaslavsky, founder and CEO of enso. "AI agents allow us to simultaneously monitor multiple platforms, quickly test what works, and act in real-time before an opportunity disappears."
Operations and Future Outlook
Founded in 2024 by Miki Chaslavsky, a co-founder of RapidAPI, enso deploys small-scale experiments and measures results to refine marketing workflows. Each client is paired with a dedicated engineer and marketer to tailor the AI agents to the company's systems, workflows, and brand voice, while sensitive or irreversible actions require human approval.
Zak Keenan, co-founder of MoreTech Ventures, stated that the firm believes enso is defining an entirely new market category with its innovative approach.
