Eden Ben Zaken and Marla Maples Trump launch a multi-million dollar venture
Singer Eden Ben Zaken and Marla Maples Trump have joined forces to launch "Meaning Wellness," a digital platform born from a multi-million dollar deal. The venture offers a comprehensive approach to health, combining fitness, nutrition, and mental support.
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When the worlds of Israeli pop, Hollywood style, and mindfulness meet, the result is one of the most surprising business combinations of the year. Singer of the decade Eden Ben Zaken and Marla Maples Trump, media personality and former wife of the US President, have officially joined forces to launch "Meaning Wellness," a new digital platform aimed at transforming how we approach fitness, nutrition, and body toning.
The joint venture, born from a strategic partnership agreement estimated at millions of dollars, seeks to break the mold of standard fitness apps. Instead of settling for basic exercise instructions or rigid menus, the platform offers a comprehensive package that combines personalized training, nutritional advice, and a key focus on mental support. The venture is led by Ben Zaken and Maples Trump alongside Niv Yaakobi, co-founder and chairman of the "Meaning Channel" group.
Behind the app stands an international team of experts. Responsible for the nutritional side is Lisa Halabi, a nutritionist from Ichilov Hospital and a four-time Israeli weightlifting champion. The fitness program is led by Vaughn Archer, the personal trainer of the Trump family. The mental aspect is managed by Maples Trump herself, who brings years of experience in mindfulness and spirituality to help users build long-term healthy habits.
The connection between the two was forged by Yaakobi, who introduced them after inviting Ben Zaken to perform for Pastor Paula White, Trump's spiritual advisor, during her visit to Israel. Ahead of the launch, Ben Zaken flew to Palm Beach, Florida, for an international advertising campaign. Ben Zaken, who will serve as the brand's leading ambassador in Israel, shared that she connected with the project through her own personal struggles in maintaining a consistent routine.
The platform is now available to the public at an introductory price starting at 199 shekels for the first month. The combination of international expertise and the star power of the two founders positions "Meaning Wellness" as a particularly intriguing promise in the health and lifestyle market.
Niv Yaakobi, who facilitated the connection between Marla Trump and Eden Ben Zaken (courtesy of "Meaning Wellness")
