Deni Avdija does not miss a single point: The beloved star conquers the screens

The Israeli basketball player is once again conquering the screens, this time thanks to the new campaign for the FLY CARD from Isracard and El Al. In the new commercial, Deni Avdija talks about the unique benefit, under which new members can win a free flight ticket to a variety of destinations around the world, including: Athens, Barcelona, Rome, Prague, Tbilisi, Venice, Vienna, and others.

At the same time, the basketball player notes that the more points you accumulate, the more you save on expenses for flights and hotels around the world. Along with this, Deni Avdija announced additional moves promoted by Isracard and El Al.

1. On Tuesdays, customers will be able to enjoy a 50% discount on flights with points. El Al credit card holders receive a 50% discount on the amount of points required to book bonus tickets to selected and changing destinations.

2. El Al's 1+1 benefit grants FLY CARD holders the option once per calendar year to book a flight ticket and receive an additional ticket for a companion for free to selected destinations. This benefit is provided within the framework of the "Frequent Flyer" club and the joint credit card. The McCann advertising agency is responsible for the campaign.

Word from the agency

We decided on a film in a sporty spirit with a simple message: anyone who really loves to fly knows that the most important thing is points for the "Frequent Flyer" club. Just like in basketball, whoever has more points wins. Who knows more about points than anyone if not Deni Avdija, who, by chance, is also our presenter?

Story from the campaign construction

The truth is that there wasn't one person on the team who wasn't waiting for the commercial to go up to join the new Fly Card. Since then, we only talk about how to get more points for the next flight; it sounds like advertising nonsense, but it's completely true.

The biggest challenge (or breakthrough) in the project?

Managing to film a commercial when there is a basketball court in front of you and the entire production team just wants to throw a ball into the basket or beat Deni one-on-one (secret: no one succeeded).

A cult sentence that was caught during the production?

"As soon as this goes up, I'm switching to the new Fly Card".

What flowed the easiest?

Deni is a star, and not just in basketball; he is one person who carries a commercial on his back without effort.

Word from the director

It was clear to me from the start that I wanted to take the film in a cinematic direction with a sporty DNA. I chose a visual language that feels like a commercial for a sports brand — dynamic camera movements, interesting angles, and frames that emphasize the presence of Deni Avdija. It was important for me to maintain energy, rhythm, and style, so that the film would feel experiential and not just convey a message.