Bypassing AI on TikTok: The Gen Z trend that adults can learn from
A study found that nearly half of Gen Z use TikTok and Instagram to find a job. Employers are enthusiastic about the personality and energy of candidates, and experts clarify: "The change in recruitment processes is inevitable."
In a competitive job market where artificial intelligence algorithms filter out thousands of traditional resumes, young people from Gen Z are finding an original way to stand out. More and more job seekers are turning to social networks, mainly TikTok and Instagram, to post "video resumes" that showcase their skills and personality directly.
According to a report in the "New York Post" newspaper, a recent study shows that about 46% of Gen Z managed to secure jobs or internships through TikTok. An example of this is 28-year-old Caroline Schlaboham from New York, who documented her job search on TikTok after being laid off and subsequently received a job offer as a luxury events manager. Other job seekers, such as 30-year-old Josh Katz, uploaded short videos that garnered hundreds of thousands of views and bypassed AI filters on LinkedIn.
Employers also express satisfaction with the trend, noting that the videos allow them to get an impression of the candidate's energy and cultural fit for the organization. Career expert Amanda Augustine noted in the "New York Post" that the shift to this format is inevitable, as young people are adapting their job search strategy to the platforms they grew up on.
"The change in recruitment processes is inevitable," experts note.
Following the success of the younger generation, career experts recommend that older job seekers also adopt elements of this method to remain competitive, especially in creative fields. Presenting a visual portfolio and demonstrating personality on social networks are gradually becoming an integral part of the modern recruitment process.
