Summer Glow: New Skincare and Hair Protection Essentials
Summer brings new challenges for your skin and hair. We've gathered the hottest season launches: from advanced sports protection to smart serums and anti-frizz solutions.
Summer is here, and along with the sun, sand, and humidity come the great challenges for skin and hair. Get the hottest launches from leading brands that will help you get through the scorching season fresh, protected, and winning: from advanced protection solutions for athletes, through smart serums that save steps in the skincare routine, to products that will fight the volume and frizz of hair that rises from the sea and the pool.
Soleil Series by Kérastase
Exposure to the sun, salt, sand, and pool chlorine leaves hair dry and damaged. The luxury hair care brand Kérastase presents for the summer months the Soleil series in a limited edition. The formulas combine coconut water and babassu oil, which gently cleanse and nourish the hair fiber. The series includes three products: a shampoo that effectively removes salt and chlorine residues and restores softness, an intensive nourishing mask that gives a shiny and radiant look without weighing it down, and a two-layer oil spray for protection, softening, and a flexible and natural hair look inspired by the beach.
Price: shampoo: 135 NIS, nourishing mask: 220 NIS, oil spray: 185 NIS. Where to get: at authorized Kérastase salons and on the brand's website.
Travel Hair Dryer by BaByliss
Ahead of the travel and vacation season, the international hair styling brand BaByliss (imported by Brimag) launches the E5344 model - a hair dryer dedicated to travel. The device combines an extra strong power of 2000 watts for fast and efficient drying, along with a folding handle that allows for significant space saving in the suitcase or backpack. The dryer is equipped with 2 heat levels and 2 working speeds for perfect adaptation to all hair types, alongside a long and comfortable 1.8-meter cable for maximum freedom of movement in hotels.
Price: 149 NIS. Where to get: in selected electrical stores, authorized retail chains, and on Brimag and BaByliss online sites.
KERATIN ALPHA SLEEK by L'Oréal Professionnel
The humidity in the Israeli summer is the sworn enemy of hair, and the professional hair brand L'Oréal Professionnel presents a revolutionary solution for home use. The new keratin series is based on a professional patent, combining a keratin smoothing component (from a non-animal source) and amino acids, which act at the heart of the hair fiber and change its structure from within. The series includes a professional keratin shampoo, a weekly "Keratin Transformer" treatment, a nourishing mask, and a finishing keratin serum that protects against heat of up to 230 degrees.
Price: shampoo: 189.90 NIS, Transformer treatment: 171.90 NIS, mask: 269.90 NIS, serum: 141.90 NIS. Where to get: at authorized salons and selected online sites.
SPF50 Protection Serum by Kiehl’s
The New York brand Kiehl’s brings to Israel the great American success: one smart product that combines two essential actions in one bottle - an active therapeutic serum and a broad-spectrum SPF50 sunscreen. The advanced formula is characterized by an extra light serum texture, absorbs immediately, and leaves no oiliness. It is enriched with collagen peptides, which act visibly to unify skin tone, improve rough skin texture, reduce dull appearance, and blur visible signs of aging.
Price: 259 NIS for 50 ml, 99 NIS for 15 ml. Where to get: at Kiehl’s stores, in selected Super-Pharm branches, Hamashbir Latzarchan, and on the Terminal X website.
JELLY JOB by NYX Professional Makeup
The young and edgy makeup brand NYX launches for summer 2026 the gloss that will give your lips a shiny, full-volume, and extra sensual look. The Jelly Job series includes 12 stunning shades in a formula rich in a peptide complex and nourishing cherry oil, which provides lasting moisture and softness without a feeling of stickiness or heaviness and with an addictive fruity scent.
Price: 55 NIS. Where to get: in selected pharmacy and retail chains across the country.
WONDER TINT by GARNIER
The international care brand Garnier launches Wonder Tint - a daily SPF50+ protection emulsion that combines high protection, moisture, and a light makeup coverage in one product. The refreshing formula is enriched with a vitamin C derivative, niacinamide, and glycerin that help blur skin spots and provide natural illumination, alongside mineral pigments that unify the tone immediately.
Price: 64.9 NIS (special launch price: 55.9 NIS). Where to get: in pharmacy chains and major retail chains.
ANTHELIOS UVSPORT by La Roche-Posay
The international dermo-cosmetic brand La Roche-Posay offers a winning answer for athletes and outdoor activity enthusiasts. The products offer very high SPF50+ protection and exceptional resistance to water, sweat, and sand, without compromising on a feeling of lightness and fast absorption while moving.
Price: sport emulsion: 149.90 NIS, transparent spray: 139.90 NIS, protection stick: 109.90 NIS. Where to get: in pharmacy chains, private pharmacies, and in the pharmacies of Maccabi and Meuhedet health funds.
Sun Series by CeraVe
The dermo-cosmetic brand CeraVe launches an advanced sun protection series for summer 2026, combining extra high protection with the brand's known care. All products in the series excel in a light texture, absorb quickly without white marks, and are enriched with 3 essential ceramides that help strengthen the skin's natural protective barrier.
Price: from 69.9 to 99.9 NIS. Where to get: in pharmacies and pharmacy chains.
GLASS SKIN Series by L'Oréal Paris
L'Oréal Paris launches an accessible solution based on advanced science and technology: the Glass Skin series - a three-step simple care routine that gives a smooth and radiant skin look like glass.
Price: from 39 to 99 NIS. Where to get: in pharmacy chains and retail chains across the country.
FUTURECODE BOOSTER by Dermalogica
The leading premium brand in skin health - Dermalogica, brings the message of bio-hacking to the home care routine, with a revolutionary longevity preparation. The new hybrid serum works to optimize skin cells, reduces visible DNA damage, and supports NAD+ levels.
Price: 436 NIS for 30 ml. Where to get: at authorized Dermalogica points of sale, in selected cosmetic salons, in luxury spa centers, and on the brand's official website.
