Skincare

Skincare brand The Outset, founded by Hollywood star Scarlett Johansson, has shut down after four years. Analysts cite pricing strategy missteps and consumer fatigue with celebrity-backed cosmetics as key factors in its decline.

Squeezing, using toothpaste, constant touching, or ignoring recurring pimples — attempts to make a pimple disappear quickly can actually worsen the inflammation, prolong healing time, and leave marks. These are the mistakes dermatologists recommend avoiding, and what to do instead.

Actress Shira Naor reveals the difficult medical incident she experienced following a Botox treatment in her jaw, and explains why everyone is convinced she had lip fillers: "As if I am suffering" | All the details

Redness, dryness, or a burning sensation are just some of the effects of a day at the beach. A skincare expert explains how to properly treat the skin after sun exposure – and which mistakes to avoid.

Supermodel and businesswoman Bar Refaeli is moving her skincare and makeup brand from online-only to the shelves of the luxury fashion chain Factory 54, allowing customers to experience the products in person.

The L'Oréal Group is bringing the international brand to Ofer Ramat Aviv Mall for just five days for an experience that combines skincare and culinary arts, with free skin diagnostics, special benefits, and surprising designer avocado desserts.

Stress, lack of sleep, an unbalanced diet, and environmental pollution can make your skin look older, accelerating wrinkles and loss of elasticity. Adopting better daily habits can help maintain a healthier, fresher appearance.

The new serum from Keren Bartov Advanced Skincare combines active acids and advanced ingredients to treat pigmentation spots and uneven skin tone, delivering impressive clinical results without compromising the skin's natural barrier.

In summer, skin faces strong sun, moisture, sweat, and changes in daily habits—so the skincare routine also needs to change. From choosing a smart sunscreen to lighter textures, proper storage of products, and keeping moisture from within—everything that will help the skin get through the season in peace.

Modern aesthetic medicine is shifting from altering facial features to improving skin quality. The 'skin longevity' concept focuses on natural regeneration to restore firmness, moisture, and radiance.

Summer brings new challenges for your skin and hair. We've gathered the hottest season launches: from advanced sports protection to smart serums and anti-frizz solutions.

La Roche Posay introduces ANTHELIOS UVSPORT, a new SPF50+ protection line designed for high-intensity activities, featuring sweat and sand resistance.