Burger King Expands Israeli Presence with Six New Branches
Burger King is expanding its footprint in Israel with six new branches backed by multi-million-shekel investments, charting a new growth strategy following years of market shifts.
Burger King is expanding its presence in Israel with the planned opening of six new branches across the country, backed by investments amounting to millions of shekels per location. The new branches are scheduled to open in Or Yehuda, Kiryat Haim, Rosh HaAyin, Netanya, Sde Boker, and Ramla, as part of a broader growth strategy extending into 2027.
This marks the latest chapter in the fast-food chain's turbulent history in the Israeli market. Having originally entered Israel in the 1990s, the brand operated dozens of locations before its local franchise owners converted the branches into the rival Burgeranch chain in 2010 due to high operational costs under the international brand.
After a five-year hiatus, Burger King returned to Israel in 2016 under new management. In 2022, Delek Israel acquired controlling stakes in the chain, shifting its focus toward neighborhood retail hubs and commercial centers rather than large downtown flagship stores.
The upcoming branches will range between 130 and 160 square meters, accommodating 20 to 60 seats depending on the location. Future openings are already in the pipeline for 2027 as the company seeks to cement its position in the local burger market.
