Bar Refaeli in a major business move: LIVELLE brand arrives in Israeli stores
Supermodel and businesswoman Bar Refaeli is moving her skincare and makeup brand from online-only to the shelves of the luxury fashion chain Factory 54, allowing customers to experience the products in person.
FACTORY 54 Beauty is expanding its brand portfolio with the launch of LIVELLE, the Israeli skincare and makeup brand owned by supermodel and businesswoman Bar Refaeli.
For the first time since its inception, the brand is moving beyond the digital realm to establish an exclusive physical retail presence at FACTORY 54. This expansion allows customers to discover the brand's products, textures, and scents up close. The full range will be available at the chain's branches nationwide and on the Factory 54 website.
LIVELLE was born out of Bar Refaeli's personal search for a smart, simple, and effective skincare routine suited to a dynamic lifestyle. Over the years, balancing business meetings, global travel, photo shoots, and fashion shows, Refaeli tested countless products while seeking a minimalist, precise routine that delivers tangible results.
"I believe that simplicity is true beauty," says Bar Refaeli. "Through a smart, simple, and effective skincare routine, one can achieve amazing results and radiant, healthy skin. The feeling I want to convey through the products is a sense of security and joy, a feeling of home."
The LIVELLE skincare series includes a makeup remover, foaming face wash, exfoliating face wash, therapeutic bar soap, face serum, eye cream, day cream, night cream, neck cream, and body cream. The products are developed and manufactured in Israel, approved by the Ministry of Health, and have undergone clinical-dermatological testing in a European laboratory.
In addition to skincare, LIVELLE is entering the makeup category with SPF-infused products that maintain its core skincare DNA. The CC Creamy Glow and Jelly Tints, offered in two shades, combine skincare ingredients, hydration, and sun protection with a touch of natural color.
