With a 1.5 Million Shekel Investment: Ilanit Levi Unveils New Collection
The beloved TV presenter led a prestigious launch event in Tel Aviv, attended by hundreds of high-profile guests and celebrities who adhered to a strictly enforced black-and-white dress code.
Approximately 350 guests, including celebrities and business leaders, gathered for the festive launch of the collaborative evening collection by the Golbary fashion house and elite designer Dror Kontento. The event featured a strict black-and-white dress code.
Golbary launched its new evening collection on Tuesday, marking the second successful collaboration with designer Dror Kontento. The event in Tel Aviv drew senior business figures, social media stars, and influencers, who were welcomed by the chain's owners: David, Moshe, and Yaakov Golbary.
The venue was designed as a luxurious ballroom, featuring a central fashion installation showcasing the collection. The design line centers on a monochromatic palette of deep black and white, creating an elegant and clean aesthetic. Following the fashion show, the audience enjoyed a performance by singer Shira Zaluf. The event also unveiled a new advertising campaign, backed by an investment of approximately 1.5 million shekels, starring Ilanit Levi, who also hosted the evening.
Orly Franco, VP of Marketing at Golbary, emphasized the goal of the collaboration:
"Our vision is to make high-level evening fashion accessible without compromising on quality, comfort, or suitability for the Israeli woman. We are proud to bring our customers fashion that feels international but speaks the local language."
Designer Dror Kontento added:
"The collection is a combination of drama, femininity, and couture work with practicality. It was important to me that every woman could enjoy an item that gives her confidence and glamour."
