With an investment of 1.5 million shekels: Benedict launches a new concept restaurant in Israel

The Benedict Group, which operates one of the most beloved restaurant chains in Israel, is launching a new restaurant in Rishon LeZion. This is the first location to feature the group's new concept: a hospitality-focused restaurant that combines culinary arts, an active bakery, Grab & Go service, meticulous design, and a complete stay experience. Over 1.5 million shekels were invested in the opening of this restaurant.

Benedict was established with the goal of leading the breakfast culture in Israel. Now, with the opening of the new restaurant in Rishon LeZion, the group presents the next stage in the brand's development, a new hospitality concept that expands the experience beyond the meal itself, turning every visit into a complete culinary journey.

The new restaurant in Rishon LeZion is the first to implement this concept, which will serve as a blueprint for the group's future restaurants as part of Benedict's broad renewal process.

The concept combines a full-service restaurant with a bakery complex in a Grab & Go format, allowing for the quick purchase of fresh pastries, breads, and confectionery products baked throughout the day in an open kitchen. Alongside redesigned seating areas and a section for selected kitchenware and housewares, it reflects a vision that seeks to expand the hospitality experience beyond the meal itself.

"We see a clear change in consumption habits in the restaurant and hospitality world. People are still looking for excellent food, but they are also looking for a place where it is fun to start the morning, have lunch or dinner with the family, hold a meeting, stop for coffee and a pastry, or simply spend quality time. The new concept is the expression of this approach, and it will serve as a basis for the renewal of additional branches of the group," said Dan Ben Shmuel, CEO of the Benedict Group.