After only about three years: The restaurant that charged 700 shekels per diner is closing
The restaurant, which opened with a unique and ambitious vision, encountered several difficulties along the way that eventually led to its closure. One of the main reasons was the lack of fit for the local audience, for whom the overall experience was not adjusted to the price.
One of Tel Aviv's most promising restaurants has announced its surprise closure after three years of operation. The imerSion restaurant, which claimed to be the first immersive (multi-sensory) restaurant in Israel, is closing its doors.
The restaurant opened about three years ago on Beit Eshel Street in Tel Aviv in an attempt to replicate a global trend in Israel — multi-sensory meals around a shared knight's table, where the entire space changes its appearance according to the dishes, which earned it a massive buzz on social media.
Beyond the circumstances of the war that affected the entire industry, one of the reasons that led to its collapse was the high pricing. Due to the unique concept, the restaurant's price increased over time to about 700 shekels per diner, which made the promising experience inaccessible to most of the Israeli public.
Sally, one of the restaurant's owners, spoke with N12 and expressed her sorrow regarding the decision: "We held on for three years and did our maximum to keep going, but that's it. It's sad." She emphasized the uniqueness of the restaurant: "We are a special place; you can't come here every day. And with all the wars and the lack of tourists, it's very hard. The last year was really not good, so we made the decision," she concluded sadly.
