Usta

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Aug 31, 2026
09:11Ynet
"We will turn the tournament into the Disneyland of tennis": The ticket price storm for the US Open
Tennis

"We will turn the tournament into the Disneyland of tennis": The ticket price storm for the US Open

The Grand Slam that opened this week has sparked a storm for the wrong reasons: a ticket with an official price of $65 is being resold on the secondary market for over $300, and the USTA is taking a cut from both sides. While the reputation of the "people's tournament" is eroding, everyone is already openly talking about it becoming an entertainment-commercial event on a new scale.

Aug 10, 2026
10:37ICE
Eyal Shani in a major deal with a $1.4 billion entity: 'I am excited'
Consumer

Eyal Shani in a major deal with a $1.4 billion entity: 'I am excited'

Eyal Shani is bringing "Miznon" to the US Open tournament, one of the most prestigious sporting events in the world: "I am excited to bring Miznon to the US Open for the first time. It is much more than a tennis tournament. It is a celebration of people, movement, and life," the renowned chef declared.

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