Shirel Hogeg

Shirel Hogeg, an entrepreneur and resident of Ofakim, will lead the party's government efficiency program. Gadi Eisenkot stated: "Shirel is a symbol of the citizens who rose up on October 7, took responsibility, and decided to take action."

AM:PM CEO Shirel Hogeg is stepping down from his role at the Dor Alon company. A prominent activist since the October 7 massacre, Hogeg has been a vocal critic of the government and a co-founder of the "Kumu" movement.