Sephora

Sephora Collection products have arrived in Israel via parallel import and will be sold at Be pharm branches for NIS 19.90.

The beauty chain Glam42 is launching Sephora products in Israel under a temporary sales agreement. A Channel 12 News investigation reveals price gaps of up to 33% compared to international markets.

Sephora starts selling in Israel, a historic house requiring half a million to relocate, a VAT payment revolution, market fluctuations for defense companies, and private kindergartens for high-tech employees — the most read articles of the week.

The celebrations in Israel regarding the arrival of the international beauty chain Sephora were exaggerated. Following the much-discussed announcement, the international headquarters plans to clarify that Sephora has no intention of coming to Israel soon, and that it is a temporary sale of limited products from the private brand.

First publication: The chain will open six stores and five corners in the country in the first phase. Note: The stores that will open are "Sephora Collection only", meaning they will sell Sephora's house brand. The design will be that of Sephora stores worldwide.