Sephora Products Arrive in Israel: Sold for Under 20 NIS at Be Pharm
Sephora Collection products have arrived in Israel via parallel import and will be sold at Be pharm branches for NIS 19.90.
Sephora Collection products worth millions of shekels have arrived in Israel and will go on sale starting today (Tuesday) at slashed prices under 20 shekels. Through parallel imports, the "Shufersal" retail group will sell the products across 100 branches of Be pharm from the north to the south of the country for a flat price of NIS 19.90.
"The Be pharm chain, part of the "Shufersal" group, is expanding its beauty brand offerings with a diverse range of products from SEPHORA COLLECTION, the house brand of Sephora," the company stated. "The products, obtained via parallel import, will begin arriving gradually at chain branches starting tomorrow, and will also be offered on the website and app. The selection includes face, eye, and lip makeup products, including eyeshadow palettes, blushes, bronzer sticks, contour powders, and lipsticks. Alongside these, facial and body care products will be offered, including serums, day and night creams, eye creams, face masks, body scrubs, and body mists, as well as beauty accessories such as face rollers and exfoliating mitts.
"This move joins Be pharm's ongoing activities to expand its variety of beauty brands and make makeup and skincare products accessible at affordable prices, allowing customers to try Sephora Collection products and refresh their beauty routine at a uniform price."
Eitan Sayda, CEO of Be Pharm, stated: "Be Pharm continues to establish its position as the home of the world's leading beauty brands. Following the entry of major global brands like Natasha Denona, Sol de Janeiro, Benefit, and others, we are now bringing Sephora's house brand at an exceptional price of NIS 19.90, making it accessible to every pocket. We will continue to bring the world's leading brands to our customers at the most worthwhile prices."
