Recovery

Nike is launching, in collaboration with Hyperice, recovery slides with heating and vibration for $249, which may cost more than 1,000 shekels in Israel. But is this an effective technology – or a "recovery tax" on a product for which the brand itself created the need?

There is an optical illusion that occurs the moment we head north. We carry the 'center' of urgency and efficiency with us, viewing the Galilee as a periphery. But it is time to shift our consciousness.

The new Nike Air Zoom Hyperslide, developed in collaboration with Hyperice, is designed for post-workout recovery. The model will be available in the US starting September 29th for $249.