One In Nine

Waze is launching a Breast Cancer Awareness Month campaign featuring Israeli comedian Adi Ashkenazi's voice, virtual pink cars, and mapping of hundreds of medical clinics to encourage women to get tested.

Ahead of Breast Cancer Awareness Month, the "Pesek Zman" bar returns for the fourth consecutive year in special packaging as part of a collaboration with the "One in Nine" association. The packaging features a QR code leading to information on early detection and a personal risk assessment questionnaire.