Nutritional Supplements

TV personality Rotem Sela has introduced 'bettr', a line of liposomal supplements developed in partnership with Chemipal-Brands. With an investment of 8 million shekels, the brand promises up to five times greater absorption. Prices range from 129.90 to 199.90 shekels, positioning the products significantly above standard market alternatives.

Rotem Sela is launching a new nutritional supplement brand, Better, following three years of development. The venture, established in partnership with Chemipal-Brands, will be available at Super-Pharm.

Procter & Gamble is acquiring the nutritional supplement brand Thorne for $3.8 billion. The deal aims to expand the corporation's Health and Wellness division.