Mercedes-benz

Israeli retail giant Super-Pharm has expanded its online auto sales to include Mercedes-Benz E-Class AMG 350 luxury sedans via parallel import, offering them for 500,000 NIS in direct competition with official importer Colmobil.

Following the passing of Shmuel Harlap, Colmobil's board of directors approved the appointment of his son, Asaf Harlap, as chairman of Israel's largest vehicle importer holding a 19.5% market share.

The Israeli NBA star and car enthusiast was spotted driving a classic and luxurious model of the German premium brand on the streets of Israel, with a value estimated at hundreds of thousands of shekels.