Frequent Flyer

El Al has extended its frequent flyer diamond program until February 2027, amid stellar financial results showing soaring revenues and net profits for the loyalty club.

Points look like money, but their value varies greatly between a flight, a hotel, and an upgrade. The simple calculation: how much money is actually saved versus the number of points surrendered, and what it cost to accumulate them.

The El Al customer club has become a highly profitable asset for the airline, with margins comparable to the high-tech sector. In the first half of the year, the club's profit jumped 22% to $38 million. The transition of the Fly Card credit card operation to Isracard is expected to drive further business growth.