Consumer Behavior

Ahead of the autumn holidays and against the backdrop of shrinking wallets, major shopping centers are abandoning familiar percentage discounts and moving to distributing useful kitchen and home products worth hundreds of shekels.

A third of Israeli spending abroad is dedicated to shopping and retail. Japan leads in average expenditure per traveler, while Thailand remains the most popular destination and a leader in cash usage.

Sales make us feel like we've saved, but often the sale price is higher than the price at competitors. The fight against the cost of living is not just about the price on the shelf - but also about how we make decisions and buy more than we planned.

For years, technology has offered us a freedom of choice that seemed sparkling: streaming freed us from the broadcast schedule, delivery services made cooking unnecessary, and dating apps replaced matchmaking. However, psychologists and behavioral researchers understand today that the excess of options did not free us, but on the contrary: it only led us to a state of "choice fatigue," where...

Uncertainty arouses curiosity, heightens anticipation, and creates ideal content for social media. This is how major brands turn a simple purchase into an exciting event, but what happens when the surprise turns into disappointment?

Even before the customer sees the design or receives service, the scent already influences their feelings and memories. Hotels, shops, and even private homes are adopting professional scenting systems that create a unique "scent signature" - and seek to make the fragrance an inseparable part of the experience.

Have you ever searched Google for a pair of sneakers, and within minutes they appeared in your feed alongside a "limited time" discount and a recommendation for a jacket to complete the look? This has long been more than just digital advertising shown to everyone in the same way. Artificial intelligence is increasingly integrated into our shopping experience, learning our preferences and habits...

Marketers use cognitive biases like the 'anchoring effect' and 'framing effect' to influence our spending decisions. Understanding these mechanisms helps us become more conscious consumers.